• Alison Gordon
  • David Hackett
  • Kevin Helfand
  • Kirsten Gauthier

Alison Gordon

Chief Executive Officer

Alison is a veteran of the Canadian cannabis industry, bringing unique experience and relationships to her role as Chief Executive Officer of 48North. A skilled marketer, she is celebrated for her ability to shift public opinion and consumer behaviour and has been named one of Canada’s Top 10 Marketers by Marketing magazine.

As co-founder of Rethink Breast Cancer, Alison is credited with growing a new generation of young breast cancer supporters, compelled by her groundbreaking communication and pharmaceutical expertise in the healthcare realm. Today, Alison is applying her skills to 48North’s business plan in this new era of the cannabis industry. She is on the Board of Directors for the Cannabis Canada Council.

David Hackett

Chief Financial Officer

David brings over 20 years of financial and management leadership to 48North. He has overseen the growth of a number of start-up companies, including dealing with operations, technology, regulatory reporting (in Canada and the US), corporate governance, public financing (in Canada and the US) and M&A activity. David is a CPA, CA and holds an MBA from the Richard Ivey School of Business at the University of Western Ontario.

Kevin Helfand

Chief Operating Officer

With over 15 years of experience leading organizations in the banking, payments and technology industries, Kevin has an in-depth understanding of the challenges faced by organizations poised for rapid growth. His experience extends to directing sales, compliance, operations, fulfillment, human resources and facilities.

With a focus on corporate governance and operational efficiencies, Kevin is skilled at navigating complex operational ecosystems and dynamic regulatory regimes. He holds an MBA and LL.B from the University of Alberta and a B.Sc. in Economics and Psychology from the University of Toronto.

Kirsten Gauthier

Chief Marketing Officer

Kirsten is an entrepreneur and creative leader with more than 21 years of award-winning experience. Among her accomplishments, she founded and lead The Production Kitchen, a creative production management company. She then founded The Inn in 2010, a creative think tank where business met branding. In 2012, both enterprises merged with Jackman Reinvents.

Kirsten has the ability to deliver brand strategy, creative concepts and full market execution. This has earned her a reputation for providing innovative solutions and problem-solving skills for many business and creative projects over the past 21 years.

  • Martin Cauchon
  • James C. Gervais
  • William Assini
  • Anne Darche
  • Alain Dubuc

The Honourable Martin Cauchon

Chairman of the Board

Mr. Cauchon was first elected to political office in October 1993 in the federal riding of Outremont. He has held many cabinet positions, including Minister of National Revenue, Minister of Justice and Attorney General of Canada. As Justice Minister, he introduced in 2003 legislation decriminalizing the possession of small amounts of cannabis. Currently, Mr. Cauchon is Executive Chairman of Groupe Capitales Médias.

Lieutenant General James C. Gervais (Retired)

Mr. Gervais is a retired Army Commander of the Canadian Armed Forces who also served 12 years as a public servant as Assistant Deputy Minister to Canada’s Governor General.

In retirement, he has been a director on the boards of several mining companies and has served as the Chairman of the Board of Commissionaires Ottawa, the largest not for profit security firm employing military and RCMP Veterans.

William Assini

Mr. Assini is a chartered professional accountant and was both Senior Vice President and Partner at PriceWaterhouseCoopers LLP for more than 20 years, where he had advisory responsibility for southwestern Ontario. He left private practice in 2007 to pursue a career as an independent corporate director and is both a director and audit committee chair of I.G. Investment Management, Ltd. and Investors Group Corporate Class, Inc., which together have in excess of $86 billion of assets under management.

Mr. Assini is also a director and audit committee member of IG Trust Company Limited. He is a past director of GoviEx Uranium Inc., M.R.S. Trust Company, Canada Flourspar Inc. and Mettrum Health Corporation. Mr. Assini obtained his undergraduate degree from McGill University and was awarded his Chartered Accounting designation in the Province of Nova Scotia.

Anne Darche

Ms. Darche is a marketing and consumer trends specialist with a 20 year career in Montreal advertising agencies. She has a proven track record in managing major advertising and public opinion campaigns. The agency she helped build and administer, Allard Johnson (now KBS), has become one of Canada’s leading advertising firms.

A respected speaker, she has been heard regularly on Radio Canada sharing her views on trends, breakthroughs and market disruptions. Ms. Darche also serves as a director for Groupe Germain Hotels and KDC, a leading North American contract manufacturer of health and beauty care products.

She is chair of MU, a not-for-profit organization devoted to beautifying the city of Montreal by creating murals anchored in local communities. She holds a BA in Design as well as an MBA and is a Chartered Director.

Alain Dubuc

Mr. Dubuc is an economist, author and journalist. He is the national affairs columnist for the Montréal daily La Presse and is the recipient of numerous awards, including the National Newspaper Award for editorial commentary and the Public Policy Forum Hyman Solomon Award for Excellence in journalism. He sits on several boards, including the Institute for Research on Public Policy and the McGill Institute for the Study of Canada. He has written seven books on economics and political subjects and was named Officer of the Order of Canada in 2011. Mr. Dubuc obtained his Master’s Degree in Economics at the Université de Montréal.

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